How AdPerfect brought human control back into AI-generated ads
AdPerfect helps agencies and nonprofits create marketing assets using AI. The founders built strong capabilities around messaging, ad copy, and campaign generation, but ran into a fundamental limitation: AI could produce creative concepts quickly, yet the last 20 percent always needed human adjustment. Without a real editor inside the product, the entire workflow was incomplete. Teams could generate ideas but not refine them. The company needed an editor that behaved like a familiar design environment, integrated cleanly with React, and didn’t force them into a multi-month engineering project.
A stalled product vision: AI could generate ads, but users couldn’t actually adjust them
AdPerfect needed a robust, React-friendly editor to give users real control over AI-generated ads, but building or adapting one internally became a time-sink with no clear path to a production-ready solution.
The team’s first attempt at building their own editor demonstrated how complex this category is. After weeks of work, the feature set remained limited and unstable. They could adjust layers, edit text, and export basic PNGs — but everything beyond that was still missing. Support for proper templates, export options, and layout handling would require hundreds more hours. Meanwhile, their product roadmap depended on having a reliable editor that users wouldn’t struggle with.
They evaluated several tools along the way — options like Layer-based editors, generic React add-ons, and lighter UI kits — but none delivered what they considered table stakes: predictable layer handling, typography control, positioning freedom, and consistent rendering. Most tools either lacked features or broke under real use cases. The team needed something production-grade, and they needed it without hiring a full design-tool engineering team.
A complete design editor they could integrate themselves, even without engineering resources
Integrating Polotno SDK allowed AdPerfect to drop in a complete editor — similar in usability to modern design tools — without building and maintaining it themselves.
Once the team encountered Polotno, the criteria aligned instantly: full template support, clean React integration, dependable rendering, and a flexible UI they could tailor. With the minimal engineering effort AdPerfect integrated Polotno in less than a month relying solely on AI guidance and the SDK’s documentation. The initial integration took about two weeks and covered everything their internal build couldn’t accomplish.
They stripped the UI to the essential components their workflow required, removed sections unrelated to ad creation, and embedded Polotno’s lightweight SVG preview to power their template gallery. This allowed users to browse AI-generated options before opening a template in the full editor. JSON exports gave them a simple path to store and reuse designs. Instead of a fragile homegrown system, they now had a stable editor with all core controls in place.
Polotno’s long development trial and clear pricing also made the decision straightforward. They were able to validate technical fit, adapt the UI, and test the editor with beta users before committing to a paid plan. For a small team, removing architectural risk was a major win.
A production-ready workflow, months of engineering saved, and a stable path to launch
AdPerfect avoided months of engineering work, stabilized their product pipeline, and delivered a complete AI-to-editor workflow that feels natural to their users.
With Polotno in place, AdPerfect crossed the gap between AI output and final creative. Beta users can now adjust wording, tweak layouts, reposition elements, and refine AI concepts with the same flexibility they expect from mainstream design tools. Development time was reduced from “hundreds of hours plus ongoing maintenance” to a simple integration maintained with minimal engineering effort.
The editor is no longer a bottleneck — it’s a competitive part of the experience. Templates preview cleanly. Final creatives export reliably. The UI feels familiar rather than experimental. The team shifted focus from debugging an editor to improving their AI engine and preparing for launch.
As AdPerfect expands beyond beta, Polotno remains the piece that makes the product whole — the part that turns AI-generated possibilities into real, editable, publishable ads.