How CoaMaker scaled to thousands of users with Polotno

Built single-handedly

CoaMaker was designed and launched by a single person

Launched in 1 week

Polotno enabled CoaMaker founder to go to market in record time

500+ hours of work saved

CoaMaker saved months of engineering work compared to building an in-house solution

CoaMaker, created by Dr. Sven Speer, is a heraldry software that allows users to create and edit coats of arms. The integration of Polotno played a vital role in bringing this idea to life, allowing for a user-friendly and customizable design experience. Starting from zero, CoaMaker quickly transformed into a successful business, attracting thousands of users and building a vibrant community around its unique design capabilities.

The challenge

CoaMaker needed a versatile design tool to create and edit heraldic symbols easily. Sven, not a developer by trade, struggled with existing design software like Adobe Photoshop and Affinity Designer. These tools were not user-friendly for creating consistent heraldic designs, leading to a cumbersome and time-consuming process. The challenge was to find a solution that could simplify the design process while offering the flexibility needed for intricate heraldic creations.

The outcome

Integrating Polotno allowed Sven to develop CoaMaker quickly, with the initial setup taking only a few days. This enabled him to focus on customizing the software to meet the specific needs of heraldic design. As a result, CoaMaker attracted thousands of users, building a vibrant community and significantly improving user engagement. The platform now serves a large and active user base, with around 150 daily visitors initially, which grew to thousands as word spread about the platform's capabilities

Polotno provided the necessary tools for CoaMaker to offer a seamless design experience. Its customizable interface and robust functionality allowed Sven to create an efficient workflow for users. The drag-and-drop functionality, coupled with the ability to customize features, made it easier for users to create detailed and accurate heraldic designs. This user-friendly approach contributed significantly to CoaMaker's growth and user engagement.

The challenge

Overcoming limitations in heraldry creation with a flexible design tool

CoaMaker aimed to provide a platform for creating and editing heraldic symbols, but existing design software posed significant challenges. Sven Speer found that tools like Adobe Photoshop, Affinity Designer and online tools were not well-suited for this purpose. They lacked user-friendliness and consistency, making it difficult to produce high-quality heraldic designs. The need for a specialized tool that could handle the specific requirements of heraldic design became evident. Sven shared that during his exploration he realized that existing solutions were too rigid and did not offer the flexibility required for detailed heraldic work. This led him to search for a more adaptable solution that could streamline the design process.

The solution

In an instant: switching on a robust design experience

The solution came in the form of Polotno, a highly customizable and user-friendly design editor. Sven leveraged Polotno's capabilities to create CoaMaker, focusing on making the design process intuitive and efficient. He learned React.js and integrated Polotno into his project, significantly reducing the complexity and time required to develop the heraldry software. Sven explained, "When I found Polotno, it felt like the tool with the all the functions I needed". Polotno allowed him to customize the features and build CoaMaker quickly, ensuring that the software met the specific needs of heraldic design.

The initial setup was straightforward, taking only a few days to get the basic version of CoaMaker up and running. Polotno's drag-and-drop functionality and customizable interface were crucial in allowing Sven to tailor the software to meet the specific needs of heraldic design. The entire integration process took less than a week, saving Sven hundreds of hours compared to building an editor from scratch.

"Polotno is a stable choice for building a business on it."

Dr. Sven Speer

CoaMaker founder

The outcome

Completing business objectives while driving user satisfaction

The integration of Polotno into CoaMaker resulted in a successful and efficient design tool that attracted thousands of users. Sven initially noticed around 150 daily visitors, which quickly grew to over thousands as word spread about the platform's ease of use and functionality. The founder believes that positive user experience led to longer website visits, boosting CoaMaker's search engine ranking and increasing its visibility.

Polotno's ongoing updates and support also played a crucial role in CoaMaker's success. Sven appreciated the responsiveness of the Polotno team and the continuous addition of new features that enhanced the platform's capabilities. The collaboration between CoaMaker and Polotno has ensured that the platform remains relevant and useful to its growing user base.